Snoop Dogg Has Exploded on the Olympics’ Global Stage. He’s Just Being Himself

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Snoop Dogg attends the women's pool C beach volleyball match between USA and France at Eiffel Tower Stadium at the 2024 Summer Olympics, Wednesday, July 31, 2024, in Paris, France. (AP Photo/Louise Delmotte)

By JONATHAN LANDRUM JR., Associated Press

PARIS (AP) — Snoop Dogg steps out of a sleek black SUV, his entourage in tow, as a Parisian crowd erupts into chants of “Snoop, Snoop, Snoop!” outside the NBC set.

Decked out in a custom-made, Noah Lyles-themed USA sweatsuit, the ultra-smooth entertainer glides past the adoring fans with flashing phone cameras into the Musee de l’Homme. Inside, his longtime friend Martha Stewart greets him with a hug. They chat, clink champagne glasses and then he “crip walks” onto the set to film a Sunday night segment.

OK, the show can start — Snoop has arrived. Literally.

At the Paris Games, grand entrances have become the norm in Snoop’s spectacular Olympic life.

“When the lights are on, that’s when I shine the best,” he told The Associated Press after returning from watching Lyles’ historic victory in the 100-meter sprint and filming a primetime segment with Mike Tirico and Stewart, a surprise guest.

“This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment,” Snoop said.

Snoop, 52, has become the star of the Paris Games, ascending to new heights with several memorable moments. He’s carried the Olympic torch, captivated audiences as NBC’s prime-time correspondent, swam with Michael Phelps, attended a U.S. women’s soccer game with Megan Rapinoe, danced with Simone Biles and Jordan Chiles, and cheered on Caeleb Dressel alongside the swimmer’s wife and son.