By CW the Freelancer

In a strong show of economic unity and neighborhood pride, Women of Southeast hosted its first “Mobb the Business” event Saturday, Feb. 21, at Royal Creations Hair Beauty Supply and Salon, a Black-owned establishment in the College Area.

From 11 a.m. to noon, supporters filled the store at 6788 University Ave., creating a rush of customers aimed at strengthening local ownership through collective spending. The business is owned and operated by entrepreneur Renee Momon, who said the impact was immediate.

“Thanks to their efforts, we welcomed more than 20 new customers in addition to our regular Saturday sales,” Momon said. “Seeing so many new faces walk through our doors was both humbling and inspiring. We are deeply thankful to Women of Southeast and to everyone who continues to support Royal Creations Hair. Together, we are building something truly special in our community.”

Momon added that the momentum extends beyond the in-person event. “You can follow us on all social media platforms at @royalcreationhair, and for those who are not local but would still like to support, we are available online at www.royalcreationshair.com.”

The initiative concentrates on spending a short window of time producing measurable results for small businesses.

“Mob the Block, Mob the Business is about collective spending in a short amount of time to create real impact in our community,” said Shatia R. Moore, president of Women of Southeast. “We launched our first event during Black History Month at Royal Creations, a Black-owned beauty supply store. Beauty supply is the root of the Black community, especially for Black women. It represents culture, confidence and ownership.”

Moore said the effort is about more than a single shopping day.

“This is not just about shopping. It is about intentionally circulating our dollars where they matter most so businesses in our community can gain recurring customers and long-term sustainability,” she said. “Collective spending builds community. Collective spending builds legacy.”

Supporters browsed, purchased products and connected with one another in an atmosphere that blended commerce with purpose.

“Impacting! Yesterday was nothing short of being impactful,” said Tynesha McCauley, the organization’s treasurer. “Members of the community showed up and showed out to support one another to truly highlight the impact of collective action and shared support.”

For the organization’s leadership, the event also reflected a deeper mission.

“Excitement to provide service to our people,” said Maieshia Martin, operations and compliance officer for Women of Southeast.

Organizers say the Feb. 21 gathering is only the beginning. The next “Mobb the Business” is scheduled for June 2026 as part of a continued push to strengthen Black-owned businesses through intentional spending. Community members can follow Women of Southeast – San Diego on Facebook and @womenofsoutheast_sd on Instagram for updates.

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