Written by Hadiyah Mujhid

Its called Roho. An online library where you can view sermons from America’s most prominent African American church leaders, Dr. Otis Moss III, Dr. Marcus Cosby, and Rev. Cynthia Hale, just to name a few. Created by Nicholas Richards, a Morehouse Alum, Roho makes it easy for viewers to discover and share Christian content.

Richards, a minister himself, says the idea for Roho came during a breakup when he went online in search of spiritual encouragement. He found himself on YouTube watching sermons, however, the sermons were constantly interrupted by alcohol ads. Which as Richards states “In this particular context, that’s [the alcohol ads] not what I wanted to see.” During the same period, Richards had also started preaching and friends were asking for copies of his sermons. Richards believed that people not only wanted to hear his sermons, but also wanted to have access to all sermons. So, Roho was born. Last June, Richards left his job as assistant pastor at Abyssinian Baptist church and dedicated himself to building Roho full-time.

Richards, who majored in Philosophy and Political Science while at Morehouse, says running a startup is not easy. His biggest learnings in the past year include knowing and understanding the difference between customers and users. For aspiring tech entrepreneurs, he believes this is key. “You need to know who is going to pay for your business. Then make something that people will pay for…And if people aren’t paying you, then you don’t have a business” For Roho, current customers include religious leaders, advertising partners, and seminaries, while users are those who are visiting the site to view content. Richards admits that even with 50,000 monthly visitors to the site, he is still figuring out how to make his users his customers. (read more)