Sugar Daddy Survey Reveals African Americans Are Most Desired By Women


African American men have become a hot commodity. At least that’s the case for the Sugar Daddy dating community. A recent poll by surveyed 20,300 “Sugar Babies” to reveal their preferences when dating a wealthy benefactor. Race is the most important factor in the decision making process,

with 32 percent of women admitting that they were most attracted to African American benefactors. Only four percent of Sugar Daddies are African American, even if it is the third largest demographic amongst wealthy benefactors on the site. But the attraction to these types of men aren’t limited to fellow African American Sugar Babies. A substantial amount of women who preferred an African American Sugar Daddy were Asian (27%), Caucasian (22%), and Hispanic(13%). “While wealth is not bound by race, the most successful benefactors on our site are African American,” asserts Brandon Wade, Founder and CEO of SeekingArrangement. “Because only a fraction of our Sugar Daddy population are African American, the demand amongst babies is extremely high.”

 Sugar Daddy Demand (20,300 Surveyed)

Race (37%)

Age (24%)

Income/Net Worth (22%)

Other (17%)

For more information on this survey, or to schedule an interview, please contact Angela Jacob Bermudo at Press(at) or call (702) 4978808.

 About is the premier sugar daddy dating website, and has been featured on such outlets as the New York Times, CNN Headline News, Good Morning America, and ABC 20/20. Since launching in 2007, the website has amassed over 2 million members worldwide. was founded by selfproclaimed “ECupid”,

Brandon Wade who was anointed “Mr. Sugar Daddy” by the Wall Street Journal. Brandon Wade is a leading dating expert, author, and successful internet entrepreneur who also founded a number of successful niche dating websites.