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Marketing Your Business Doesn’t Have to Be Expensive

By Bria Overs, Word in Black 

What’s the best way to reach more customers? That’s the big question for small business owners across the country.

There are marketing tools like newsletters, advertisements, social media, press, and influencers. However, most of these options come at a cost.

The DC Chamber of Commerce 2023 Small Business Summit convened a panel of small business owners from Washington, D.C., to share easy and cost-effective ways for other owners to market their businesses.

Marketing Misconceptions

Owners, including panelist LeGreg Harrison, co-founder of D.C.-based premium retail boutique The Museum, believed the best way to market a business was through “pay to play.”


Why Bailing Black Moms Out for Mother’s Day Matters

Nia Thomas, 29, was speaking with her mother through a jail phone when she received news that sent her into tears.

“She was like, ‘Nia, they said they’re coming to get you! They said they’re coming to get you,” she says about the May 2021 call.

Her mom was yelling about Barred Business — an Ellenwood, Georgia, organization that agreed to pay off Thomas’ $50K bond in time for Mother’s Day.

“And so I called the number to verify, like, ‘Are y’all really coming to get me, or is my mom tripping,” Thomas says.

But it wasn’t a hoax. After a series of bank runs, the organization gathered her bond in cash down to the cent — as the jail required — and purchased her freedom.

After nearly a year away from her children, she returned to her family safely.

“I really had lost hope. I didn’t think that I was going to be bonded out,” Thomas says.

Every year, Barred Business and organizations around the country bail Black moms out of jail during the week leading up to Mother’s Day. The annual efforts are led by National Bail Out, a Black-led and Black-centered collective of abolitionist organizers, lawyers, and activists.

This year, the #FreeBlackMamas collective has freed 25 moms and counting across 13 states — disrupting the cash bail system that separates Black mothers from their children and imposes health risks.

Bail Is a Burden for Black Single Moms

80% of women in jails are mothers, and most are single parents responsible for young children, according to a 2016 report by the Vera Institute of Justice.

This hits home for Black women, who, despite making up only 13% of U.S. women, represent 44% of women in jail.

Even though they haven’t actually been convicted of a crime, most Black moms sit in city or county jail cells for months or years awaiting trial because they can’t afford to pay bail.

Bridgette Simpson, co-executive director of Barred Business, says her organization has posted bail as high as $350,000.

​​”That system is set up in a way that it purposely separates families, that it purposely keeps Black women in for a longer period of time,” she says.

These Georgia bailouts are made possible through crowd-funding and a local partnership with FAAM (the Free Atlanta Abolition Movement).

In the week leading up to Mother’s Day, Simpson’s team paid for the release of eight women at Atlanta’s Fulton County jail, but only five were freed. The other three were indicted on charges that weren’t bondable as they were being bailed out, Simpson says.

“So many women are still in their languishing because they have this whole entire year or two to indict them,” she says.

Harsh Jail Conditions Cause Mental Illness

Many women enter the carceral system with preexisting mental illness, but incarceration is known to worsen symptoms or cause major depressive and bipolar disorders.

Jails are breeding grounds for behavioral health issues because of the poor conditions, including lack of fresh air, limited access to healthy food and healthcare, and disconnection from loved ones.

Simpson says incarceration “skews” mental health.

“Especially under solitary confinement, they don’t allow people out for more than one hour per day to socialize, to communicate, to be a human being,” she says.

That was the case for Thomas, who experienced a 23-hour lockdown that “messed with me mentally.”

“You’re in a room with people that have not taken showers because they’ve missed showers. You’re in a room where the toilets are leaking, flooding the room. Or they’re not working, and somebody uses the restroom, and now the room is stinking,” she says.

And sometimes there’s violence.

Simpson recalls witnessing officers tase two naked women in a shower during an argument. One of the women was tased in the head.

“She ended up falling out, having a seizure, hit her head. They had to rush her to the emergency room,” she says. “So, it’s just a couple of things that I’ve never seen in my life that traumatized me, and it messed with me mentally.”

Luckily, once she was released, she easily accessed care.

Finding Hope And Help After Incarceration

Barred Business provides mental health support to women once they’re home. That’s how Thomas learned she had PTSD, bipolar disorder, racing mind syndrome, and severe depression.

“I had issues beforehand, and I didn’t really know because when you get locked up, you try to cope, and you try to make it seem like everything’s OK within yourself,” she says.

The organization also offers job training, housing, free clothing, legal defense training, and release parties with food and music.

“We love on the women who come home because a lot of them haven’t had the first chance, much less asking for a second chance,” Simpson says.

Simpson knows what it’s like to be newly released with sights set on a new start. As someone who served 10 years in prison as a mother, doing this work brings back memories.

“I try not to cry, but I cry every single time [a woman is released] because I think of myself, wishing that someone came for me,” she says.

Thomas wishes all incarcerated Black moms had access to organizations like Barred Business because “everyone deserves a second chance at life.”

“I really just want to thank them for allowing me to be able to fight for myself on the outside because, on the inside, it’s like a railroad. There is no stopping.”


Black College World Series Hopes to Spur MLB Careers for HBCU Players

MONTGOMERY, Ala. (AP) — The spectators were mostly Black kids, ranging from elementary school to high school. The teams — all from historically Black colleges and universities — had names that won’t resonate with the average baseball fan.

Wiley College. Bluefield State. Rust College.

The Black College World Series, held this week in Montgomery, is giving dozens of HBCU players from NAIA and Division II schools a chance to compete for a title beyond their own leagues and perhaps attract attention from Major League Baseball teams.

Not a single one of their HBCU predecessors was on an MLB opening day roster this year, despite a rich history of big league alums that includes Hall of Famers Lou Brock (Southern University), Andre Dawson (Florida A&M) and Larry Doby (Virginia Union)

“We all have concerns about the fact that we don’t have as many African-American players playing today,” Hall of Fame shortstop Ozzie Smith said. “But it’s all about what do you do about it? I think it’s going to take the work of all of us.”

HBCU athletics have taken on a higher profile recently in sports ranging from football and basketball to gymnastics and wrestling. But their role as a pro pipeline has been scrutinized.

The Black College World Series hopes to change that for baseball, and now it has support from MLB, one of several efforts by the league to boost participation among Black kids.

Only 59 of the 945 players (6.2%) on opening day rosters this season were Black players born in the U.S. That’s a nearly two-thirds decline from when the Institute for Diversity and Ethics in Sports started compiling Racial and Gender Report Card data in 1991. Back then, it was 18%.

There were no U.S.-born Black players in last year’s World Series for the first time since 1950, not long after Jackie Robinson broke the MLB color barrier.

It’s a far cry from when Smith was starring for the St. Louis Cardinals starting in the early 1980s. Smith said it’s a trend that concerns current players and his contemporaries alike.

The process of addressing that issue, to him, starts with getting minor league baseball opportunities for one player at a time, not expecting wholesale increases overnight. Over the long term, it’s also about generating interest and chances for kids like the thousands brought out to watch the Black College World Series games.

Only 8.4% of Black children aged 6-12 played baseball regularly, according to a 2020 report from the Sports & Fitness Industry Association.

Smith, who did not attend an HBCU, thinks part of the decline is kids seeing players having more rapid success in the NBA and NFL, instead of having to climb through the minor leagues. That includes high school phenoms-to-NBA stars like LeBron James and the late Kobe Bryant.

“Baseball probably will give you more longevity than some of the other sports, but because it’s not that instantaneous success in making to the big leagues, I think, is what holds them back a little bit,” Smith said. “If a kid can play football or he can play basketball, they look at that as a quicker avenue to stardom.”

LaMonte Wade, the only Black player on the San Francisco Giants, said events like the Black College World Series are a great first step.

“Anytime that you can promote Black players playing the game, and that’s what it sounds like they’re trying to do, I feel it will bring more attention,” Wade said before Thursday’s game at Arizona. “Representation is down, therefore not too many African-Americans are following the sport.

“Once you get into high school you kind of have to pick what sport you want to play,” he added. “Most African-Americans choose basketball or football. That’s mostly where our friends are playing, but if we can start them at a young age I think we can get the numbers up.”

Michael Coker, a former baseball player at Edward Waters College, started the Black College World Series in 2021. In May, MLB signed on to help support an event sponsored by Tyson Foods, which brought in some 10,000 youths from Montgomery and surrounding areas, according to company spokesman Derek Burleson.

“What’s really important for young kids is to see people that look like them,” said Jean Batrus, executive director of the Youth Development Foundation, a collective effort by MLB and the MLB Players Association. “And you’re more willing to play a game if you see a Black, African-American coach, you see other kids playing.”

Coker said none of the players have been drafted from the first two Black College World Series, though a handful of scouts have come out. The event, which concludes Saturday, includes Albany State, Savannah State, Bluefield State, Edward Waters, Miles College, Talladega College, Rust College, Wiley College and Paine College.

It’s not the only event geared toward increasing exposure for players from historically Black schools. The inaugural HBCU Swingman Classic will feature 50 HBCU players in July during MLB All-Star Week at the Seattle Mariners ballpark with Hall of Famer Ken Griffey Jr. helping to assemble the roster. MLB’s Reviving Baseball in Inner Cities (RBI) program has also produced several Black big leaguers, including CC Sabathia and J.P. Crawford.

Four of the top five players selected in last summer’s MLB amateur draft are Black, and all were alumni of MLB’s Dream Series, a showcase event predominantly targeting Black players.

Montgomery resident Corey Cortner also said that representation, even at the BCWS level, was critical. Cortner helped helped chaperone the class of his son, who plays youth baseball, to watch Wiley and Rust on Friday. To him, “it’s a great event” getting college players exposure and even a chance to enjoy having kids ask for autographs.

“Overall, we need to try to increase participation in minorities in baseball and this is a great way to get that going,” said the 50-year-old Cortner, who is Black. “It gives them an opportunity to see people that look like themselves playing on the big stage.

“Just seeing yourself in someone else … is a great motivation for all kids. That goes beyond race. That shouldn’t be just a Black thing.”


Marine Veteran Who Fatally Choked NYC Subway Rider Jordan Neely is Freed Pending Trial

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NEW YORK (AP) — A U.S. Marine veteran who placed an agitated New York City subway passenger in a chokehold, killing him and sparking outrage as bystander video went viral, surrendered Friday on a manslaughter charge filed nearly two weeks after the deadly encounter.

Daniel Penny, 24, was freed pending trial hours after turning himself in at a police station and appearing in court to answer criminal charges in the May 1 death of Jordan Neely, a former subway performer with a history of mental illness. Penny did not enter a plea.

Neely’s death prompted protests, while others embraced Penny as a vigilante hero. His lawyers have said he was acting in self-defense. Lawyers for Neely’s family said Neely wasn’t harming anyone and didn’t deserve to die. An autopsy ruled Neely’s death a homicide due to compression of the neck.

“Jordan Neely should still be alive today,” Manhattan District Attorney Alvin Bragg said.

A judge authorized Penny’s release on $100,000 bond and ordered him to surrender his passport and not to leave New York without approval. Prosecutors said they are seeking a grand jury indictment. Penny is due back in court on July 17.

Penny didn’t speak to reporters. At a brief arraignment, Penny faced straight ahead, his hands cuffed. He spoke softly, offering one-word answers to Judge Kevin McGrath as his lawyer, Steve Raiser, placed an arm around his shoulder. If convicted, he could face up to 15 years in prison.

Assistant District Attorney Joshua Steinglass said Neely had been making threats and “scaring passengers” when Penny approached him from behind and placed him in a chokehold. Penny “continued to hold Mr. Neely in the chokehold for several minutes,” even after he stopped moving, Steinglass said.

A freelance journalist who recorded Neely struggling to free himself, then lapsing into unconsciousness, said he had been shouting at passengers and begging for money aboard the train but had not gotten physical with anyone. Penny pinned Neely to the floor of the subway car with the help of two other passengers and held him in a chokehold.

Neely’s death has raised an uproar over many issues, including how the city treats people with mental illness, as well as crime, race and vigilantism. Police questioned Penny, who is white, in the aftermath but released him without charges. Neely was Black.

Thomas Kenniff, a lawyer for Penny, said he didn’t mean to harm Neely and is dealing with the situation with the “integrity and honor that is characteristic of who he is and characteristic of his honorable service in the United States Marine Corps.”

Donte Mills, a lawyer for Neely’s family, disputed Penny’s version of events, saying the veteran “acted with indifference. He didn’t care about Jordan, he cared about himself. And we can’t let that stand.”

“Mr. Neely did not attack anyone.” Mills said at a news conference Friday. “He did not touch anyone. He did not hit anyone. But he was choked to death.”

Neely’s father, Andre Zachery, wept as another family lawyer, Lennon Edwards, recounted the last moments before Penny tackled Neely to the ground and put him in a chokehold.

“What did he think would happen?” Mills asked.

Neely, remembered by some commuters for his Michael Jackson impersonations, had been dealing with homelessness and mental illness in recent years, friends said. Neely had been arrested multiple times and had recently pleaded guilty for assaulting a 67-year-old woman leaving a subway station in 2021.

Mills said Neely’s outlook changed after his mother was killed by her boyfriend in 2007. Through his struggles, Mills said, Neely found joy in singing, dancing and bringing a smile to other people’s faces.

“No one on that train asked Jordan: ‘What’s wrong, how can I help you?’” Mills said, urging New Yorkers in a similar situation: “Don’t attack. Don’t choke. Don’t kill. Don’t take someone’s life. Don’t take someone’s loved one from them because they’re in a bad place.”

Roger Abrams, a community health representative, said he saw Neely on the subway a week before his death. Neely was disheveled and told people he was hungry and in need of spare change. Abrams said he approached Neely and asked him why he no longer performs.

“I haven’t been feeling well,” Abrams remembered Neely saying.

The Manhattan district attorney’s office waited to file charges in part because prosecutors wanted to learn more about what happened aboard the train in the moments before Penny moved to restrain Neely. The delay helped fuel protests in the city. Some people climbed down to subway tracks, disrupting service and leading to arrests.

Mayor Eric Adams said Wednesday that Neely’s death shouldn’t have happened.

A second-degree manslaughter conviction in New York requires a jury to find that a person engaged in reckless conduct that created an unjustifiable risk of death, consciously disregarded that risk and acted in a way that grossly deviated from how a reasonable person would act in a similar situation.


For Buffalo Shooting Victims’ Kin, Mother’s Day is a Reminder of Loss, a Lesson in Navigating Grief

BUFFALO, N.Y. (AP) — Tirzah Patterson will dedicate this Mother’s Day to the hardest part of a mother’s job, trying to help her child make sense of tragedy.

Patterson and her husband had divorced but remained close for the sake of their son. Then Heyward Patterson was gunned down along with nine people in a racist attack at a Buffalo supermarket a year ago Sunday.

Tirzah and 13-year-old Jaques “Jake” Patterson recently opened up about coping with immense grief after a mass shooting, an unceasing story across the nation.

Jake’s compass through grief, his mother has told him, should be his faith and prayer. That guidance would serve so many mothers and fathers as the death toll from gun violence in America climbs and spreads, she said.

A beloved church deacon known for offering rides home from the supermarket for people without cars, Heyward Patterson made a heartfelt call to his ex-wife last Mother’s Day, telling his ex-wife what a great mother she was and how happy he was about how she was raising his son.

“He poured his heart out to me and, a week later, he left,” Patterson said. “He gave me closure.”

“He probably didn’t know why he was doing it,” she said. “God knows.”

The May 14 assault-rifle attack on Tops Friendly Market was one of the most brazen race-motivated atrocities in modern U.S. history.

“What I’ve been doing with Jake is constantly reinforcing and reiterating that this is a healing process,” Tirzah said while seated next to her son in their East Buffalo home.

“You will never forget (your dad). He may not be here physically, but he will always be in your heart.”

Heyward Patterson, 67, had two adult daughters. Jake, his youngest child, was his only son.

“He used to call him, ‘Boy.’ He never called him by his name,” Tirzah recalled as a wide grin spread across her son’s face.

“I would say, ‘You’re going to make that boy think his name is Boy!’”

“He’s truly missed,” she added.

Heyward was at the Tops Friendly Market assisting a shopper with groceries when he was shot and killed by an assault-rifle-toting white supremacist. The nine others killed, all Black, ranged in age from 32 to 86. The attacker, Payton Gendron, was 18 when he drove more than 200 miles from his home in rural New York, looking for Black people to kill in Buffalo’s largely minority and working-class East side.

In February, Gendron was sentenced to life in prison without parole after pleading guilty to murder and other charges brought by local prosecutors. A federal criminal hate crimes case is still pending, as U.S. Justice Department officials weigh whether to seek the death penalty if Gendron is convicted.

The city of Buffalo will pause Sunday to mark the passing of one year since the attack. Events include a moment of silence and the chiming of church bells. Tirzah said she and Jake hadn’t planned on participating in events locally.

She hasn’t burdened Jake with details of the criminal cases. Tirzah is much more focused on her son’s mental health.

“Right now, he’s being very fearful, very low key. He doesn’t really like to go out,” she said. “So I’m trying to teach him that that one incident doesn’t mean it’s going to happen all the time, or if you go out, something’s going to happen.

“I want him to grow up and be the best he can, because he’s very smart, very gifted.”

Nearly a year ago, during a press conference with the Rev. Al Sharpton, civil rights attorney Ben Crump and other shooting victims’ families, a grief-stricken Tirzah wondered whether she was cut out to raise Jake without her ex-husband’s help.

“His heart is broken, he half eats, he half sleeps,” she tearfully told reporters, with Jake, then 12, at her side, his face covered with his hands.

“As a mother, what am I supposed to do to help him get through this? I need a village to help me raise and be here for my son,” she pleaded.

In the AP interview, Jake said his appetite is much improved. His go-to McDonald’s order includes a crispy McChicken sandwich, a large fries and a large Coke.

He’s an avid gamer. On the weekends, his older brother, Tirzah’s son from another relationship, takes Jake to kickboxing lessons. And the teen is interested in becoming a musician.

Heyward Patterson had a talent for singing in church. His son still cries when he hears certain songs during Sunday service. But other memories bring smiles and laughs.

Heyward was not a talented cook, Jake said laughing, recalling how his father once badly burned Spam, the canned meat. Jake’s trips to the movies with Dad and Mom were always funny, because Heyward would spill so much theater popcorn around his seat that you’d be forgiven for thinking children had been sitting there.

Still, there are moments where grief and sadness hit Jake unexpectedly. As an adolescent, he copes the best way he can and has advice for others his age grappling with the same feelings.

“I would just say, don’t really think about it too much. If you feel like it’s about to come, if you feel you’re about to cry or something, play (a game) or listen to some music to escape. Get your mind to escape from it.”

Jake paused and then added, “Just keep moving on.”

At Tirzah and Jake’s home, an apartment located just a few blocks northeast of Tops Friendly Market, several award plaques honoring Heyward lean against a TV stand. A large picture of the church deacon, displayed on an easel, overlooks the kitchen. The placement of these reminders of him are all deliberate, Tirzah said.

One memento that Jake cherishes more than others is a large woven blanket that bears an image of him and his father: a smiling Heyward sporting a black skull cap, a pair of tinted glasses, a salt-and-pepper goatee, a tan colored check patterned suit with pink necktie and handkerchief.

An inscription woven next to Jake and his dad reads, in part, “My Father taught me everything I know except how to live without him.”

“I haven’t slept with this cover yet, Mom,” Jake said, holding the blanket up for display. “It’s just on the bed.”

This Mother’s Day, the 13-year-old has a glowing review, or rather a score, for his mom. Nine thousand points out of a possible 10,000, he said.

Tirzah grinned.

“What keeps us going is the joy, the memories, the good memories we have, the laughter,” she said. “So, anybody that experiences this: Pray, keep God first and just take one day at a time. Because after a while, it’ll get better.”


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